Running a successful political campaign requires far more than slogans and speeches — it demands strategic planning, data-driven insight, and genuine connection with voters. Whether you’re an emerging candidate or an experienced campaign manager, success depends on your ability to build a clear vision, understand your electorate, and mobilise support effectively. At Westminster Consultancy, we […]
Public trust in media has been dented by years of fragmented audiences, hyper-polarised feeds, and a constant stream of low-quality content. Yet trust hasn’t vanished—it has migrated. People now place confidence in sources that feel transparent, responsive, and close to their lived experience. For governments, NGOs, and brands, the challenge isn’t simply “getting coverage”; it’s earning
In just over a decade, social media has transformed from a tool for personal connection into a powerful arena of political influence. Platforms like X (formerly Twitter), Facebook, Instagram, TikTok, and YouTube now serve as virtual parliaments, where ideas are debated, campaigns are launched, and policies are shaped — often in real time. From Newsfeeds
