Publications

Articles

Rebuilding Trust in Global Media: Strategies for 2025 and Beyond

Public trust in media has been dented by years of fragmented audiences, hyper-polarised feeds, and a constant stream of low-quality content. Yet trust hasn’t vanished—it has migrated. People now place...

Brand Power in Politics: Lessons from Successful PR Campaigns

Politics is no longer just about policy papers, parliamentary speeches, or party manifestos. In today’s fast-paced media environment, politics is also about branding. Campaigns succeed or fail not...

From Crisis to Opportunity: What Businesses Can Learn from Global Disruptions

In recent years, businesses have faced a relentless wave of global disruptions — from the COVID-19 pandemic and geopolitical conflicts to supply chain breakdowns, energy shortages, and climate shocks...

The Future of Consultancy in the Age of AI and Data Analytics

Consultancy has always been about providing insight, strategy, and solutions. But in the 21st century, the way consultants deliver value is being transformed by artificial intelligence (AI) and data...

Global Media Landscape 2025: Trust, Regulation, and Audience Fragmentation

Executive Summary The global media ecosystem in 2025 is more fragmented than ever. Traditional outlets face declining trust, digital platforms wrestle with regulatory pressures, and audiences...

he Future of Europe–Middle East Relations: Scenarios for 2030

Executive Summary By 2030, Europe’s relationship with the Middle East will be defined by an intricate blend of energy interdependence, security concerns, migration pressures, and cultural diplomacy...

The Influence Economy: Mapping the Role of Global Social Media Figures

Executive Summary In the past decade, social media influencers have transformed from lifestyle trendsetters into global opinion leaders shaping politics, culture, and even international debates...

Small States, Big Impact: Qatar, Norway, and Beyond in Peacebuilding

Executive Summary For decades, international diplomacy was dominated by great powers. Yet between 2000 and 2025, small states such as Qatar and Norway have played outsized roles in peacebuilding and...

Justice Through Accountability: Strengthening International Mechanisms for War Crimes

Executive Summary Conflict zones across the world continue to witness atrocities with limited accountability. Despite the establishment of the International Criminal Court (ICC) and ad-hoc tribunals...

Leveraging Public Relations for Peacebuilding: A Guide for NGOs and States

Executive Summary In an age of instant communication, public relations (PR) is no longer a peripheral activity in peacebuilding — it is a core strategic tool. The success of peace processes depends...

Climate Change and Migration: Policy Recommendations for Governments

Executive Summary Climate change is rapidly becoming a driver of human mobility. Rising sea levels, extreme weather events, droughts, and resource scarcity are forcing millions to leave their homes in...

Harnessing Corporate Diplomacy: Guidelines for Responsible Business Advocacy

Executive Summary Corporations today operate in a world where business and politics are inseparable. Global supply chain shocks, climate change, trade disputes, and conflict have shown that companies...
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